Surprising News About Store Brands

Did you know store brands at your local supermarket can be virtually the exact same product as more well-known “national” brands?

And not only that, many store brands that are not the same exact product, are often made with the same quality ingredients.

I’m sharing this with you today, because I know people waste buckets of money every month, when they choose only the most well-known, highest price “traditional” brands.

Recently Consumer Reports found that in a blind taste test, 33 of 57 store brands were found to taste as good, or even better, than the national brands.

If you’re not on the “store brand bandwagon” yet, you are falling behind most people who have discovered this great way to save long ago.

This cash-saving movement is so strong, that recent surveys indicate shoppers are getting less and less loyal to big brands every year. Mainly because they can’t tell the difference between store brands and national brands anymore.

Here’s a look at just a few taste tests that surprised a lot of people:

When tasting ice cream, people thought the store brand was very close to the iconic brand Breyers.

Seven store brands of cashew nuts all rated better than the big national brand Emerald.

And when comparing mixed veggies, the tasters thought Trader Joe’s, the store brand, were crispier and fresher than Birds Eye, another iconic brand.

While store brands usually save you money, make sure you still check the prices. Because some store brands, including Trader Joe’s and Whole Foods, can be more expensive than the national brands.

But more often than not, you stand to save 15% to 30% by picking up store brands over the national brands.

And with store brands making up around 25% of a supermarkets total product line, you can bet you’ll find what you’re looking for. While saving a pile of cash.

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